Custom Design Website Vs. Templates, Which is The Best

Custom Design Website

Custom Design Website Vs. Templates, Which is The Best

Do you want the look and feel of your website to reflect who you are as a company? A website is a representation of your business. If it’s poorly designed, then you’re telling the world that you don’t care about how your company looks to potential customers and employees.

The debate of custom design websites vs. templates arises at this point. For example, a custom design is more engaging, making it easier for users to find what they are looking for. Additionally, with a template, you are limited to the features that come standard with the template.

So, which is the search engine-friendly website design option for you? If you want to stand out among competitors, then “Custom built website” is the answer!

There will be no uniqueness when you run after a website template site and find one already used by thousands of websites.

Let’s dive further into it.

 

Is It Worth The Price To Have A Custom Website Design?

Many people find a custom design to be a tricky investment. However, it’s worth the cost because of the increased conversion rates and a higher level of trust this website style provides. The key is understanding that your site will take time to create, and you should hire someone who understands your company’s vision and has experience in your industry.

The template websites might be easy to purchase and install, but in the long run, they can lead to issues when you start website optimization for search engines.

1. Flexibility And CMS Choice

Firstly, since custom-built websites are not based on any particular theme/template, it is highly flexible. You can add/remove/change whatever content you want on it. It is not locked to any pre-designed layouts.

Also, you can choose which content management system or platform you want to use on your website. You can use WordPress, Drupal, or any other custom-built CMS that best suits your digital marketing requirements.

2. Long-term costs

Since custom website design is created from scratch, it gives the designer ample time to fine-tune every design element, so there are no harmful elements on the site. Making frequent changes is accessible if required. Unlike template websites where you have to hire a new web developer for every recent evolution, this adds up on long-term costs after a while.

Templates are a great way to get started quickly and with little effort. But if you’re looking for something more personal, custom design will be the better option.

3. Scalability

If you go for a template, it will be challenging to update your site as per changing dynamics of the market. Moreover, if it does not fit well into all kinds of screens (i.e., mobile devices), there may be many issues later on down the line, requiring substantial investments to fix them. Once again, using your own website allows you more flexibility and easy updating without worrying about its cost.

Custom Design Website

 

4. Customized Services

With a custom site, there are more possibilities that you might not have thought about or did not exist with a standard template solution. For example, you are free to choose from styles and looks that were never available before through any platform. These aspects make custom web development worth the investment because it allows your business to stand out of the crowd in ways never imagined before.

5. Originality

When it comes to sidebars, footers, and other related elements, if you use website templates, all that will be available for you is what has already been prepared by the designers. You cannot ask for changes or customizations, which limits creativity.

But when using custom website designs by experienced web developers, you will become free from all such limitations and make any changes as per your needs without having to worry about the costs involved.

 

6. Clean Coding By Web Developers

A custom website is built from scratch and coded with care so that you can take advantage of all the latest web design standards. You might assume that’s not a big deal, but cleanly written code receives ranking points in search engines which directly impacts your SEO rankings!

A well-rectified site delivers a better experience for users by providing user-friendly features like mobile compatibility or responsive layouts.

7. The Credibility Factor

No matter how much you are willing to pay or how much time you spend on Facebook or Google for marketing your business, nothing comes even close to the credibility of a professional-looking website. The design of the site reflects directly on your business.

However, if it’s publically known that your template website was designed by some cheap designer who cannot distinguish white typeface from black and dark blue from purple, think about what kind of impression it will make on visitors! They may not take you seriously. So, getting custom website design services is a good idea.

Though expensive at first sight, a custom-made website saves money in the long run due to its high trust value.

 

Final Verdict

Finally, coming down to choosing between a custom website and a template website, we can say that having a template site is better than having no sight. But you will need to continuously invest in your business because it lacks the potential for adapting itself to changing market dynamics without breaking the bank every time.

Custom web development gives you more value for what you pay and never fails to get updated with changing needs of your customers. Also, customization offers increased flexibility and control over how your site looks and operates. If you want something different than what is available in today’s marketplaces, then it makes sense to go with customization. There’s no limit on creativity when dealing with custom websites.

 

Get Cliquedmedia Custom Website Design Agency In Ireland

If you are looking for a website that is more than just a template, we have the solution. With our interactive and engaging design process, we can build your perfect website – one that will stand out from the crowd and be unique to your brand.

Our custom website design company specializes in creating websites that work well on mobile devices and provide an unforgettable user experience with features like responsive web design, the best user interface, and SEO-optimized code. So stop thinking about templates.

Contact us today to get started on your custom-designed website!

The Importance Of Having A Good E Commerce Strategy

E Commerce Strategy

Global online sales increased to nearly $4.29 trillion in 2020. This was a 21.4% increase over the previous year (according to Digital Commerce 360 estimates). This was partially driven by the pandemic, but also by the fact that more and more consumers worldwide are becoming comfortable with the concept of shopping online.

If you are perhaps dithering with the decision of whether or not to enter the e commerce market, well dither no more, it’s an absolute no-brainer in the new business environment. And specialist agencies like Cliqued Media website developers Ireland, are there to support you in re-positioning your business model to address e commerce requirements.

There are three main fields of e commerce, being B2B, B2C and C2C. Depending on your product category, or type of business, you’ll need to quickly get into the e commerce space. That is, if you are not involved already.

Just consider the following thought-provoking benefits of moving some or all of your business online:

Building a Global Presence

When you enter the realm of e commerce, your business potentially becomes a global one, accessible by anyone from Galway to New York. All you have to do is to ensure that you have the distribution capabilities and off your go. Just think what it would cost in traditional marketing terms to gain global exposure and access.

Increased Brand Awareness

Creating and maintaining brand awareness has always been a major objective of any marketing strategy. Well, without over simplifying, if you do a good job with your brand narrative online, your awareness will grow exponentially. Although you may be focusing particularly on ecommerce, your brand will naturally benefit from exposure on the various channels that you use, to drive consumers to your online store.  Click here to learn some of the effective e commerce web design.

Reducing Cost of Sales

Marketing and selling online has the potential to save millions in overheads and marketing budgets. Take for instance the cost of distribution. For many companies, the need to maintain a physical presence in the form of retail outlets has disappeared, as consumers move online.

Sure, this does not apply to all product categories, because some products require a physical interaction. In these cases, both a physical and online presence is desirable. But if you’re lucky enough, a good online presence alone, will do the trick. Add to that the cost-effective nature of online, compared to traditional marketing, and the fact that you no longer need a salesforce, and there you have it!

E Commerce Strategy

24 Hour Sales Opportunities

Imagine running your business 24/7, without having to pay exorbitant overtime costs, or worrying about security issues at night. Well, e commerce makes this possible, without most of the expenses incurred with a physical outlet.

Developments in AI, mean that your system can handle orders seamlessly and reliably, without the need for expensive staff. At the very least, and depending on your business commitment, you may need to maintain order desk staff or people to assist with online queries and complaints.    

Greater Customer Satisfaction

As far as customer satisfaction is concerned, e commerce is streets ahead. You’re building brand loyalty by making customer’s lives easier. You’re providing people with convenience and taking a major risk factor out of their lives, by enabling them to buy online.

Trading hours become limitless, and customers can browse online and shop at their leisure, anytime the need arises. It means that customers can act immediately on a whim if so required – talk about increasing impulse purchase opportunities and growing potential sales volumes.

Better Customer Relations

Any comprehensive e commerce strategy entails using a selection of internet channels, that should all serve to drive people to your online store. There you can attempt to convert and sell to them. The clever use of social media, blog posts and forums in particular, sets up a platform for live interaction and discussion with potential customers. Here you can begin to create relationships and loyalty.

Finally, when a buyer is interacting on your online store, you are able to monitor their behaviour on site and also, whether the purchase is completed. Failing completion, you’ll also be able to follow up with personal reminder messages, emails and other relevant communication aimed, at stimulating further purchases.

Broader Distribution and Product Offering

Expanding your sales territories and width of distribution will no longer be a huge and expensive undertaking. Why, because you’ll essentially be working out of one location. Just a single virtual online store is all that is required and from there, the world becomes your oyster. And because shelf-space is no longer a restriction, you’ll be able to offer a broader product range as well. Even diversify if desirable.

Communicate effectively on the right channels. Aim your message at the right people. Offer a good quality product or service. Guarantee fast and reliable delivery and returns. Finally, support this with secure payment options and your business is sure to flourish.  

More Marketing Opportunities

One of the great things about internet marketing and e commerce, is the number and selection of channels to choose from, all of them clearly targeted at distinct markets, and each appealing to millions of like-minded consumers.

Some of these different opportunities and marketing ‘tools’, include the likes of social media platforms, e mail marketing, search engine marketing, SEO, content-marketing, blogsites, Google Display advertising, Pay-Per-Click and the like.

A far cry from the old radio, TV and print scenario. It must be emphasised however, that this does not mean ignoring traditional advertising strategies. Traditional and online marketing should work in synergy to achieve the same goals and objectives of attracting loyal customers.     

Using the Professionals

Developing a new e commerce strategy and setting up for this, is usually a relatively low-cost exercise, when compared to traditional business models. That is until you don’t do it properly or decide to do it on the cheap. The result of taking short cuts, can be a bunch of highly disillusioned customers, and the destruction of much of the loyalty and goodwill built up for your brand. 

Doing e commerce effectively, requires a great deal of strategic thought, and the advice of experts. It’s really important that you take a strategic approach and make use of the e commerce professionals. Any upfront investment will be paid back handsomely if the homework is done correctly.

Luckily there are experts who specialise in e commerce strategy and set-up. Experts like Cliqued Media, who will work closely with your team to analyse your e commerce needs and to develop the appropriate strategy. Cliqued Media will help you to develop a comprehensive strategy that drives traffic to your online store and builds customer sales and loyalty.        

Tips For Effective Ecommerce Web Design Galway

ecommerce website Galway

Tips For Effective Ecommerce Web Design Galway

Cliqued Media Web Design Galway, knows that development of an effective ecommerce website, has become the prerequisite for any organisation who hopes to enjoy ongoing growth and success. eCommerce development simply put, has been spectacular.

As with any marketing or sales driven strategy, the logical place to start is to define your target audience and then to determine their needs, wants, habits and lifestyles. Then on to developing a strategy to address these. The design of an ecommerce website should be no different.

Unlike traditional marketing strategies, where there is often room to experiment and improve, the online arena is different. You only get one chance with a prospective customer. Blow this and there are a host of competitors out there to take your place.

The following are some of the important issues that one must consider, when the decision to develop a new ecommerce website has been made.

Team Up With a Great Partner

Developing a brand new ecommerce website is not for the feint hearted and probably your most important upfront decision is to find the right website design partner.

While you may be tempted to go it alone, or even to make use of your friendly freelancer web developer, the stakes are just too high. Your site will be only one of hundreds of thousands, all vying for the attention of millions.

Specialist ecommerce website developers like Cliqued Media website development Ireland, are worth their weight in gold. They’ll guide you through the whole design process, help you to launch the site and do all of the analysis and tweaking once up and running.

Take a Professional Approach

You’ll need to have a professional mindset and a performance culture right from the start. There is no room for mediocrity in the world of ecommerce, where one negative experience will send a prospective customer packing forever. Remember that you are showcasing not only the products that you offer, but your own independent brand as an ecommerce site.

Two main criteria determine whether someone will become a loyal customer or not. Brand image and trustworthiness. It’s that simple. Having a well-designed site that is run professionally is a great start. All the more reason for using professional web designers like Cliqued Media.

ecommerce website Galway

Prioritise Your Branding Strategy

Trust is everything when it comes to driving online sales!

Even experienced online shoppers can be distrustful of buying on a new site. People support brands that they perceive as being meaningful and trustworthy. That’s why the branding of your site should be a major consideration.

Decide upfront what your brand is all about and then reflect its values and personality across your website, with well-constructed design and the use of inspiring colours, strong symbols and high quality images.

Besides gaining trust, a great website design will help to differentiate your brand from others and to set it apart from the clutter that abounds online.

Simplify Navigation

The term ‘user experience’ cannot be understated. It’s what successful ecommerce website design is all about. It’s a positive user experience that leads to the conversion and sale of anything on a commercial website. learn more about user experience by Click This Link

Nobody wants to work hard to make a purchase. Make it easy to navigate and to search onsite and you are halfway to success. A well designed navigation bar that channels users to the right categories or pages is a must. And the inclusion of efficiently designed filters, based on product category, product type, colours or relevant criteria, will do the trick. learn more about great web design ideas at https://cliquedmedia.com/why-you-need-great-website-design/

Make Security Non-Negotiable

The last thing that you should be worrying about when running and online business, is security issues. However, being responsible for the brand reputation and in particular your customers data, comes with the territory. The safety of personal data and security of customer payments are your most important consideration.

Without going into detail, there are some basics that must be continually addressed, including choosing a reputable and secure ecommerce platform upfront, regularly backing up your data, making use of professional malware scanning detection services and using a web application firewall, to name a few. And of course, leave the payment and data processing to the experts.

These issues alone, should be enough make any budding ecommerce website operator more than happy to invest in the services of the professional ecommerce website designers.

Be Responsive

Being responsive means adapting to changing times. It is no longer acceptable to design and develop your website for use on only laptop and desktop computers. More than sixty percent of website visits today are made on mobile devices like smartphones, tablets and the like.

So how to address this?

Well, your professional website design company will be able to optimise your site for use on any device, no matter the screen size, or the screen resolution. It is more than worth the extra cost to ensure that the user experience is consistent across all devices and that all visual content will adapt, no matter the size required.

Consider Your Customers First

We have touched on only some of the overarching issues relating to ecommerce web design Galway and there are a lot more to address.

Perhaps start the thought process by putting yourself in the mind of your potential customer. Think of your own experiences when buying something online. Consider the negative perceptions you had when interacting with an unprofessionally designed site. And then consider how you would address these on your new site.

Affordability

We all want an affordable websites. Just remember that one should consider the long-term implications of any decision made upfront, with particular reference to perceived cost savings.

Experts like Cliqued Media web design Galway, will ensure that upfront investment is made in the right areas, that the site is designed to appeal to the right customers, that it is modern, responsive and relevant, that your brand is showcased appropriately and that your customers can do business onsite, safely and with peace-of-mind.

“If you pay peanuts, you will get peanuts” and the same applies to ecommerce development – it’s a matter of save now and pay later, so be careful.

Why You Need Great Website Design

Importance Of eCommerce For Your Business

Why You Need Great Website Design

Cliqued Media, Ireland’s leading web designers, is experiencing rapid growth, as market and consumer trends continue the move to everything online. 

Changing Consumer Behavior

If it’s one thing that COVID has managed to do, it has been to change the way that consumers think and act, when it comes to their buying habits. Online shopping and e commerce simply called ecomm is fast replacing bricks and mortar sites, as the preferred place to shop. click here to read a good post for the importance of website during COVID-19 Pandemic.

If you have been putting off addressing your current website development or refurbishment, then you need to act fast to create a credible and appealing online presence – starting with a responsive and appealing website!

How to Tell When You Need a New Website

It’s a no brainer! You need to move the bulk of your marketing efforts online now to take advantage of the explosion in e marketing. This includes optimising your website presence for tangible results, sooner than later.  learn more about e marketing at https://blueinteractiveagency.com/seo-blog/2018/01/9-types-of-internet-marketing-strategies/

If you still have a static and non-responsive website you need website builders Ireland, or if you don’t have a daily focus on managing your site content, then you are already flirting with trouble in terms of your competitiveness.

Begin by asking yourself the following questions:

  • Do we have a comprehensive digital marketing strategy in place, with our website being the core focus?
  • Are we seeing an upward trend in visits to our site and subsequent conversion rates?
  • Is our website fully responsive and mobile friendly?
  • Are we truly set up to handle e commerce, in terms of aesthetics, speed and security?

If you cannot answer yes to all of the above, then it’s time for a new website and you can find many good IT companies in Dublin, if you approach these companies like Cliqued Media ecommerce website design Ireland, they will analyze your requirement and give you the best possible solution at an affordable price.

Importance Of eCommerce For Your Business

Choosing Your Website Partner

A professionally developed and fully responsive website, takes specialist skills and expertise. Yes, you can go the cheap route and cut corners, but this is likely to cost you big time for a host of reasons.

You should also be thinking in terms of both initial development and design, as well as the ongoing management of the site, and if you are looking for some specialized software solution like ERP Software, ERP Project Management and even Enterprise Resource Planning System, Connected IT Consulting can be the best choice. If you do not have the resources available internally, then the management of your site, updating with quality content, answering queries and complaints and handling of technical issues, can become a nightmare.  

When it comes to creating a new or re-furbished site, you have a few options. There are freelancers and website builder in Ireland, who come with varying degrees of skill, but few can offer all of the technical expertise required.

Then there are the advertising agencies, many of whom have adapted to digital marketing and are not exactly digital specialists.

If it’s something special you’re after, then specialist website developers are what you’ll need. They provide web design and there digital marketing consultant can guide you about your digital marketing requirements. They are great for creating a fully integrated digital marketing strategy that works. 

Cliqued Media

Cliqued Media are Ireland’s leading website design company. They are highly rated by existing and past clients alike and will work closely with you to develop a website that reflects the latest trends in responsive design and technology. They’ll also ensure that all of your digital marketing tactics work in unison with your new website.

Specialists do cost money but think of it as a worthwhile investment in your business and consider the fact that in time, it will be more than self-funding.