Custom Design Website Vs. Templates, Which is The Best

Custom Design Website

Custom Design Website Vs. Templates, Which is The Best

Do you want the look and feel of your website to reflect who you are as a company? A website is a representation of your business. If it’s poorly designed, then you’re telling the world that you don’t care about how your company looks to potential customers and employees.

The debate of custom design websites vs. templates arises at this point. For example, a custom design is more engaging, making it easier for users to find what they are looking for. Additionally, with a template, you are limited to the features that come standard with the template.

So, which is the search engine-friendly website design option for you? If you want to stand out among competitors, then “Custom built website” is the answer!

There will be no uniqueness when you run after a website template site and find one already used by thousands of websites.

Let’s dive further into it.


Is It Worth The Price To Have A Custom Website Design?

Many people find a custom design to be a tricky investment. However, it’s worth the cost because of the increased conversion rates and a higher level of trust this website style provides. The key is understanding that your site will take time to create, and you should hire someone who understands your company’s vision and has experience in your industry.

The template websites might be easy to purchase and install, but in the long run, they can lead to issues when you start website optimization for search engines.

1. Flexibility And CMS Choice

Firstly, since custom-built websites are not based on any particular theme/template, it is highly flexible. You can add/remove/change whatever content you want on it. It is not locked to any pre-designed layouts.

Also, you can choose which content management system or platform you want to use on your website. You can use WordPress, Drupal, or any other custom-built CMS that best suits your digital marketing requirements.

2. Long-term costs

Since custom website design is created from scratch, it gives the designer ample time to fine-tune every design element, so there are no harmful elements on the site. Making frequent changes is accessible if required. Unlike template websites where you have to hire a new web developer for every recent evolution, this adds up on long-term costs after a while.

Templates are a great way to get started quickly and with little effort. But if you’re looking for something more personal, custom design will be the better option.

3. Scalability

If you go for a template, it will be challenging to update your site as per changing dynamics of the market. Moreover, if it does not fit well into all kinds of screens (i.e., mobile devices), there may be many issues later on down the line, requiring substantial investments to fix them. Once again, using your own website allows you more flexibility and easy updating without worrying about its cost.

Custom Design Website


4. Customized Services

With a custom site, there are more possibilities that you might not have thought about or did not exist with a standard template solution. For example, you are free to choose from styles and looks that were never available before through any platform. These aspects make custom web development worth the investment because it allows your business to stand out of the crowd in ways never imagined before.

5. Originality

When it comes to sidebars, footers, and other related elements, if you use website templates, all that will be available for you is what has already been prepared by the designers. You cannot ask for changes or customizations, which limits creativity.

But when using custom website designs by experienced web developers, you will become free from all such limitations and make any changes as per your needs without having to worry about the costs involved.


6. Clean Coding By Web Developers

A custom website is built from scratch and coded with care so that you can take advantage of all the latest web design standards. You might assume that’s not a big deal, but cleanly written code receives ranking points in search engines which directly impacts your SEO rankings!

A well-rectified site delivers a better experience for users by providing user-friendly features like mobile compatibility or responsive layouts.

7. The Credibility Factor

No matter how much you are willing to pay or how much time you spend on Facebook or Google for marketing your business, nothing comes even close to the credibility of a professional-looking website. The design of the site reflects directly on your business.

However, if it’s publically known that your template website was designed by some cheap designer who cannot distinguish white typeface from black and dark blue from purple, think about what kind of impression it will make on visitors! They may not take you seriously. So, getting custom website design services is a good idea.

Though expensive at first sight, a custom-made website saves money in the long run due to its high trust value.


Final Verdict

Finally, coming down to choosing between a custom website and a template website, we can say that having a template site is better than having no sight. But you will need to continuously invest in your business because it lacks the potential for adapting itself to changing market dynamics without breaking the bank every time.

Custom web development gives you more value for what you pay and never fails to get updated with changing needs of your customers. Also, customization offers increased flexibility and control over how your site looks and operates. If you want something different than what is available in today’s marketplaces, then it makes sense to go with customization. There’s no limit on creativity when dealing with custom websites.


Get Cliquedmedia Custom Website Design Agency In Ireland

If you are looking for a website that is more than just a template, we have the solution. With our interactive and engaging design process, we can build your perfect website – one that will stand out from the crowd and be unique to your brand.

Our custom website design company specializes in creating websites that work well on mobile devices and provide an unforgettable user experience with features like responsive web design, the best user interface, and SEO-optimized code. So stop thinking about templates.

Contact us today to get started on your custom-designed website!

How Much Does Website Design Cost In Ireland?

Web Design Cost Ireland

How Much Does Website Design Cost In Ireland?


The shopping behavior of consumers in Ireland and elsewhere has changed dramatically in the space of six months. Where companies were previously debating the ideal mix of bricks and mortar sites versus an online presence, the debate has ended abruptly. Online marketing it has to be!

If you don’t already have a website for your company, chances are that you’ll be seriously thinking about it.  And if you do have a site that’s been sitting idle and unattended to, well now is the time to revamp and to get it up and running properly.

Whether you run a small business or a large organization, your website has just become the focal point of your digital marketing strategy. Like it or not, it’s the place where most of your traditional customers will most likely be going for search and purchase of their favourite brands.


If you’re convinced of the need to strengthen your online presence, then you will no doubt be thinking about how to go about the process of developing your site, who will be responsible for this and most importantly, how much it will cost.

Website design is a daunting task and one that most people do not have the time for, or the expertise required.

Basically, you have three options:

  1. Do it yourself – not recommended unless you have the wherewithal
  2. Use a freelancer – good for some, but remember the old adage “Jack of all trades, but master of none”
  3. Appoint a specialist web design agency

Luckily there are many experts out there, in the form of one-stop web design agencies like, Ireland’s Number 1 web design agency.


Like some you may be a bit of a skeptic, who does not see the need to spend your budget on digital marketing, or your website. If so, then perhaps the best way to motivate yourself into making an investment, is to ask yourself “what will the cost to our business be, if we do not invest in digital marketing?”

Then ask yourself two further questions:

  • What value do we place on our brands?
  • How are we currently positioned to meet changing consumer behavior?

If you are concerned about both or even one of these issues, then you need to act sooner rather than later. If your competitors are ahead of you on this, well they now have a distinct competitive advantage.


If your decision is to move ahead with the process, then the following are the steps you will need to go through:

  1. Planning – you’ll need to develop a well thought through digital marketing strategy, that includes a quality website
  2. Set objectives – an exercise on its own, where you decide on clear objectives that your new website needs to achieve
  3. Information gathering – This entails gathering all of the content (written and visual) necessary to populate your site, learn more about content writing
  4. Briefing – briefing your selected website developer and other suppliers
  5. Design – Design of the user interface (that consumers experience) and the back end (that allows for administration)
  6. Content writing – having copy content appropriately written to reflect brand personality
  7. Coding – the highly technical stuff that makes it all work
  8. Testing, review and launch – test the site, feedback and finally launch
  9. Maintenance ongoing improvements, updates and problem-solving

Who would try to go this alone?

Possibly only micro and small businesses, who would have access to sites such as WordPress, where it is possible to develop your own simple website.

For medium size to large businesses and for anyone who has a meaningful brand to market, there is only one choice.  That is to develop a high-quality website, that reflects the brand image, personality and values, and that provides your customers with a great experience while online.

This takes resources and ongoing commitment and should be done by the experts. is one such Web Design Agency, who will, amongst other services:

  • design and develop your website
  • encourage traffic with innovative search engine optimization (SEO) initiatives
  • develop superior content marketing plans
  • run PPC (pay per click) advertising strategies
  • manage email marketing campaigns
  • provide ongoing maintenance


The answer to this question is ambiguous and very frustrating to the novice.

Once you have started your Google search for qualified website designers and developers it will become clear that the answer to this could in fact be – “how long is a piece of string?”

That’s because no website is the same as another. It depends on the design and complexity of the site including factors such as:

  • Degree of customization and design
  • The complexity of the site
  • The expertise of the web designer
  • Having established processes
  • The websites tools and functionality
  • Source of content generation
  • Maintenance and services required

Do a Google search on the subject and you’ll find some very generalized and variable design costs, depending on the size and complexity of the website required, or even what city you were in.  And the costs involved were by no means definitive.

Apart from the factors mentioned above, you could be quoted prices by the hour, per page or per project. And these will also differ, depending on whether the source was a freelancer or website design agency.

However, to give you a very rough idea, prices range from:

  • €100 for a self-developed WordPress site
  • €750 to €3,000 for the use of a freelance web designer
  • €5,000 to €15,000 for a web design agency

This is for web design only and excludes hosting and many of the bells and whistles that you may want to add, depending on what league you are in.


To make things less frustrating we suggest the following process:

  • Do some online research of leading website designers in Ireland (don’t mess about here)
  • Speak to other marketers for input and advice based on their own experience
  • Develop a succinct and in-depth agency brief, incorporating your objectives
  • Decide on one website design agency, or brief a small selection
  • Review the resultant quotations (not based only on price, but also on deliverables)

Remember that professional companies like can assist you right through the process from strategy development to launch if necessary.

Finally, remember that a cheap website will provide cheap results and that as far as website design is concerned “you get what you pay for”.