WHAT IS SEO?
Search engine optimisation or SEO is a process used to increase the visibility of a website in Google, Yahoo, Bing and other major search engines organic search results. It can be used as an alternative to or in conjunction with paid results, also known as non organic or pay per click(PPC) results. There are two main types of SEO, on-site and off-site.
On site seo ensures that your website is optimised for search engines and the keywords that are most suited to your website but also the keywords that are searched for most frequently that are related to your website.
Off site seo also referred to as search engine marketing(SEM) is a process in which your website is marketed across a variety of platforms on the web to increase your website’s authority on given topics or keywords. When your website reaches the highest authority for a given topic it is placed first on search results for that topic. It may appear easy but this is an arduous task, success does not happen overnight but when it does your website attracts more traffic and your business grows as a result.