Cliqued Media Web Design Galway, knows that development of an effective ecommerce website, has become the prerequisite for any organisation who hopes to enjoy ongoing growth and success. eCommerce development simply put, has been spectacular.
As with any marketing or sales driven strategy, the logical place to start is to define your target audience and then to determine their needs, wants, habits and lifestyles. Then on to developing a strategy to address these. The design of an ecommerce website should be no different.
Unlike traditional marketing strategies, where there is often room to experiment and improve, the online arena is different. You only get one chance with a prospective customer. Blow this and there are a host of competitors out there to take your place.
The following are some of the important issues that one must consider, when the decision to develop a new ecommerce website has been made.
Team Up With a Great Partner
Developing a brand new ecommerce website is not for the feint hearted and probably your most important upfront decision is to find the right website design partner.
While you may be tempted to go it alone, or even to make use of your friendly freelancer web developer, the stakes are just too high. Your site will be only one of hundreds of thousands, all vying for the attention of millions.
Specialist ecommerce website developers like Cliqued Media Web Design Ireland, are worth their weight in gold. They’ll guide you through the whole design process, help you to launch the site and do all of the analysis and tweaking once up and running.
Take a Professional Approach
You’ll need to have a professional mindset and a performance culture right from the start. There is no room for mediocrity in the world of ecommerce, where one negative experience will send a prospective customer packing forever. Remember that you are showcasing not only the products that you offer, but your own independent brand as an ecommerce site.
Two main criteria determine whether someone will become a loyal customer or not. Brand image and trustworthiness. It’s that simple. Having a well-designed site that is run professionally is a great start. All the more reason for using professional web designers like Cliqued Media.
Prioritise Your Branding Strategy
Trust is everything when it comes to driving online sales!
Even experienced online shoppers can be distrustful of buying on a new site. People support brands that they perceive as being meaningful and trustworthy. That’s why the branding of your site should be a major consideration.
Decide upfront what your brand is all about and then reflect its values and personality across your website, with well-constructed design and the use of inspiring colours, strong symbols and high quality images.
Besides gaining trust, a great website design will help to differentiate your brand from others and to set it apart from the clutter that abounds online.
The term ‘user experience’ cannot be understated. It’s what successful ecommerce website design is all about. It’s a positive user experience that leads to the conversion and sale of anything on a commercial website.
Nobody wants to work hard to make a purchase. Make it easy to navigate and to search onsite and you are halfway to success. A well designed navigation bar that channels users to the right categories or pages is a must. And the inclusion of efficiently designed filters, based on product category, product type, colours or relevant criteria, will do the trick. learn more about great web design ideas at https://cliquedmedia.com/why-you-need-great-website-design/
Make Security Non-Negotiable
The last thing that you should be worrying about when running and online business, is security issues. However, being responsible for the brand reputation and in particular your customers data, comes with the territory. The safety of personal data and security of customer payments are your most important consideration.
Without going into detail, there are some basics that must be continually addressed, including choosing a reputable and secure ecommerce platform upfront, regularly backing up your data, making use of professional malware scanning detection services and using a web application firewall, to name a few. And of course, leave the payment and data processing to the experts.
These issues alone, should be enough make any budding ecommerce website operator more than happy to invest in the services of the professional ecommerce website designers.
Being responsive means adapting to changing times. It is no longer acceptable to design and develop your website for use on only laptop and desktop computers. More than sixty percent of website visits today are made on mobile devices like smartphones, tablets and the like.
So how to address this?
Well, your professional website design company will be able to optimise your site for use on any device, no matter the screen size, or the screen resolution. It is more than worth the extra cost to ensure that the user experience is consistent across all devices and that all visual content will adapt, no matter the size required.
Consider Your Customers First
We have touched on only some of the overarching issues relating to ecommerce web design Galway and there are a lot more to address.
Perhaps start the thought process by putting yourself in the mind of your potential customer. Think of your own experiences when buying something online. Consider the negative perceptions you had when interacting with an unprofessionally designed site. And then consider how you would address these on your new site.
We all want an affordable websites. Just remember that one should consider the long-term implications of any decision made upfront, with particular reference to perceived cost savings.
Experts like Cliqued Media web design Galway, will ensure that upfront investment is made in the right areas, that the site is designed to appeal to the right customers, that it is modern, responsive and relevant, that your brand is showcased appropriately and that your customers can do business onsite, safely and with peace-of-mind.
“If you pay peanuts, you will get peanuts” and the same applies to ecommerce development – it’s a matter of save now and pay later, so be careful.