LM must have some pretty whacked out PR executives if they think the ads are effective. They had some pretty good ones for a while (the Cave Man sequence; the rhetorical Q&A and others). On the other hand, the free range chicken, the pothole, the caveman, hump day camel, the lady with the squirrels in the attic love it. (CGI also). You must have liability insurance and comp and collision if you have a loan. (Its dangerous, because in one ad, Doug and the flightless sack of salmonella sitting next to him actually speed up on the highway to start yelling at a couple of women in an adjacent car. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. But I get you. Hmm, nope, not coming to me! ), Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. This is partly thanks to the quirky and fun LiMu Emu and Doug commercials, the Liberty Mutual Struggling Actor commercials, and the actors in them. I wonder what the people making these commercials would do if they had to get a real job. I like the ads much better than the Zoltar one. Is the Matthew Gray Gubler TV commercial blocked? Heres more information about the actors in the Liberty Mutual commercials. (Also, raise your hand if you think the car insurance industry needs another mascot.). But at least it explains that brain-dead, bottom-of-the-barrel Liberty Mutual jingle.. I have fantasies about strangling him. No way could I take this seriously! Ive got horrible ideas for less. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Why not try to be different, smarter, better? Youd probably not ever recognize the actor who plays Doug if you saw him on the streets! who is doug's wife in the liberty mutual commercial. Hammer the same brainless motto every time, check. When a Liberty commercial comes on, I have to abruptly change the channel/program or mute it and look away. Read it here. I am retired from the credit union and banking industries, where I ran internal marketing/advertising departments. The Mayhem guy? And much later than that, romantic love finally got involved. It is possible to have too much of a good thing . Can these ads get any lamer?? . There simply must be commercial consequences for the horrifically ill-advised and misconceived manner in which Liberty Mutual has polluted what should be the routine and non-stressful act of watching the freaking (and disturbing enough in its own right, these days) news! And Accident Forgiveness is an add on option that all auto insurers offer. Its not so much the horribly bad content of these annoying, obnoxious, godawful and dumb as a Fu*king rock insurance TV commercials but the excessive amount of times that they keep showing up on TV. I remember a few 70s cop shows. IGNORANCE/MISUNDERSTANDING OF TARGETED GENRE: A slightly different atrocity than the pure humor failures enumerated above, these ads show zero understanding of the societal or interpersonal dynamics of the 70s cop partner TV shows the ads try and failure to lampoon. Founded in 1954, the Liberty Mutual Research Institute for Safety studied the occupational safety and health of workers. Get some perspective. All of these commercials are annoying, because they dont tell me a thing I actually need to know. Forget waterboarding, just play these commercials on a loop and youll get any information you want, Glad you found us, Jason! You may enjoy the commercials, Diane and if so, good for you. After college he trained at The Groundlings School in Los Angeles and joined the Sunday Company in 2006 and the Main Company in 2008. The main advice I have for someone that has a point of view like yours is dont watch TV or listen to commercials. Too many negative comments from your many reader/followers? As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. Hi, Chris. I was paying way to much for what I need. Carrie Barrett was born in Virginia. As far as insurance message who cares. Affectionate and amusing birds. Make sure that you marinate it in a little soy sauce/sherry/cornstarch/sugar first. I know Hoffman bills himself an actor and writer, but Im pretty sure the creatives at ad agency Goodby, Silverstone and Partners write the ads. Rob, Glad to have found your site! Endless, ear-ripping repetition is something else entirely. sitting in Outback restaurant, this commercial came on, everyone in the room and at the bar agreed it was just awful. Most of the time, he is on his own and has to wing it by pretending the emu is by his side. Limu Emu & Doug are a total rip-off of ORyan & His Ostrich which first appeared in my book INCIDENTAL CONTACT published in 2016. I just wonder why in the new ad Mrs. Emu is wearing an ugly blonde wig. Does Liberty Mutual even know? Ive got it. I noticed that too, Anonymous. Thats the nicest thing anyones said to me all day! Hey, Ron. Thanks for the avian insights, Darryl! Good on you for telling Liberty Mutual what you think, Mark. Which is the point youre at, by the sound of it. "Liberty Bibberty". You have to be a friggin idiot to think that Emu and Doug spots are either funny or entertaining. Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). I agree. Great point, Buster. As a captive audience for so many ads today, it helps to have a sense of humor. So city officials are apparently ignoring all the criticism in these comments. But this campaign negates 30 years of brilliant creative work. Geico has a talking gecko, who at 1 point never spoke, Liberty Mutual (rolls eyes). Liberty Mutual Emu Wedding Commercial The Bride, the Costumes, andMore. Like many others here, I was brought to this site by my sheer disgust for the lack of quality and pure jackassery of commercial advertising especially in this relatively new age of lowest common denominator, screaming the loudest gets the brass ring. ;;; We have watched the EXACT SAME insurance commercial air four times within a one hour TV program!!! Buy our brand/product because it will improve your life in this way. As spots got more expensive, commercials changed a bit. Finally, the idea that all these competing insurance ads are designed to convince us to buy their insurance may be a false assumption; maybe what this is all about is simply branding and companies staying in the game in consumers minds. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. It should be impossible. Its WAY too much. I will never consider Liberty Mutual for insurance. For some reason, Libertys last two ad campaigns have really touched some nerves. Says the Anonymous Coward who didnt leave his name or email. That theyre outdated. The industry is sick, its priorities are whack, and all of us, from ad-agency clients to TV-watching consumers, are the ones who suffer. Did they get a new marketing director? Liberty Mutual says no animals were harmed in the making of the LiMu commercials, but I agree its still hard to watch. But customize your car insurance? Every car insurance company in the world can do that. I hope they continue making more. Matthew Krell was technical advisor. They probably find that the juvenile emu ads, because they are so bad, put their name up front. David Hoffman plays Doug the detective in those commercials. But their latest as with the struggling actor is absolutely hilarious. Nevertheless, Gaisberg's colorful anecdote has frequently been repeated, rst by researcher Jim Walsh in a 1944 article that recounted what little was known then of Johnson's life.3 Walsh tried to set the record straight in a 1971 update entitled "In Justice to George W. Johnson," after he found the recollections of another industry . Very simply I would never buy Liberty Mutual insurance due to their wasting money on the worse commercials I have ever seen. Advertisers already know how to do it. I suppose theres only so many cell phone jokes to be done, but at least theyre more on topic. An army of samey, say-nothing ads that all opened with sad piano music and a variation of In these challenging times . Liberty Mutual settled the lawsuit in December 2001, which required additional disclosure and limited certain compensation to company officers and directors. A Google lookup could have told these stupid ad people that, A little research, folks! And now, derivative too with the mascot. If you see these commercials as many times a day as I do, then Im glad you enjoy them! I think they dont make sense. So then, who is the actor who plays Doug in the Liberty Mutual commercials? Like how can my car depreciate before its first oil change?. He pretends to be a satisfied customer bragging about the company. IRL, Hoffman looks drastically different from his role as Doug with those sunglasses. . I love these commercials! Yes, Robert, I figured the 15% increase was for each year, but thanks for clarifying. Sooner or later, the company will have to acknowledge that so much negativity is bad for the brand. He holds dual citizenship He holds both American and British citizenship. FYI, the Liberty Mutual Zoltar commercials suck and the Progressive Motar ads are even worse. Annoying, repetitive jingle? Check. Yeah, emu rhymes with LiMu, and that fits todays annoying pop-culture trend of combining celebrities first and last names to create tacky nicknames: JLo (Jennifer Lopez), JLaw (Jennifer Lawrence), KStew (Kristen Stewart), etc. Thanks for reading, and stop back anytime! As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: " LiMu Emu is a mix of a real bird and CGI. The difference is simply good writing versus bad writing. I dig that their ads seem to involve customers interacting with the companys agents. I guess they think this virus B.S. My thoughts exactly, I hit the mute if its close by. What a dynamite combo! I know theres a lot of Lib Mu bashing here but Lib Mu is certainly not alone here. No? Be aware of yourself being a consumer, as well as what you are purchasing. Thanks for the rant (this blog is surely the place for it) and Im glad it made you feel better! At least the Farmers ads are about heres an example of an actual claim we covered. Head and shoulders above. Makes waterboarding look like a day at the beach. Not brilliant- but barely passable by their pathetic standards. (Youre free as a bird to choose the coverage you want, or A little birdy told me theres a better way to buy car insurance.), But I dont understand the appeal of an emu, particularly with the brands identity and gajillions of dollars at stake. And just like cats, I suspect the marketers at Liberty Mutual will find a new shiny toy soon. Bet you watch Wife Swap, too. Dont you get it? I ought to plaster that all over the home page of this site. Dont blowout the tiny bit of gray matter you have on something that obviously got your attention. Several outtakes feature him stumbling over his lines or offering inane advice. I dont mind their other ads. His ability to telepathically communicate with an emu and recognize him as a team partner is hysterical. Since they have nothing significant to offer, it makes their ad insignificant, repelling and obnoxious. How to Start a Car with a Bad Crankshaft Sensor! Why? Who plays Doug in LiMu? Well, you know what they sayhumor is subjective. The humans are fun also. Couldnt agree more, laj. And what company would pay for such crap? [14] Despite these concerns, the plan was approved by voting policyholders around November 2001. Hes actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. Radio stations that play the same music over and over again until your ears bleed. Duane, thank you for taking the time to post. Its an okay character. (A couple of people claiming to be Liberty Mutual employees have actually written in to say that they dont like these ads, either.). Even if it is a giant, flightless bird. Way more than the Gecko, and Geico ranks high on my list of favorite commercials. Theres a Passport for mobile devices and the PBS app for smart TVs and boxes. And so many smart marketers insist that never happens. Dennis Hasbert is the safe drivers save 40 percent character in the Allstate Ads. Ive been able to write a small windows app that detects that eerie LEMO EMU and mutes the audio until the commercial is over. I am in total agreement with you. I just friggin cant. We like the emu. Hi, Monish. But Doug is the real star! My ? What happens to atoms during chemical reaction? Hes making decent money from the ads, no doubt! We provide comprehensive, tailored business insurance solutions with expertise and care to help protect your people, property, and reputation. . [42][43][44][45][46][47][48][49], LiMu Emu, a character that is represented using a real emu as well as through CGI, appears in some of Liberty Mutual's advertising. Then the company wasted money. Totally agree with you about the frequency of Liberty Mutual ads. https://youtu.be/CNvkOuuUWoc. I watch way too much commercial TV so I get to see a lot of ads. Ugh, I HATE the current Liberty Mutual ads with a passion, to the point where I mute the TV when one comes on so I dont have to hear that stupid jingle at the end. It doesnt help that poor old Jimmy died way back in 2010 and were all listening to the voice of a ghost. But the jokes on them. They are very docile and even friendly. Nicole Randall Johnson Years active 2002-present Who is Doug's wife in LiMu EMU? LiMu Emu is a mix of a real bird and CGI. Or the one in the car where the woman gives Doug a wary look and rolls up her window? I completely agree, this ad is moronic. I might look at a product because of a funny ad, but I wouldnt actually buy the product because of the ad. It wouldnt convince me to buy the insurance but they are quite funny. Conspicuously absent from its answer was any mention of hard metrics such as the change in numbers for calls or new quotes. It is completely different than anything theyve ever done. (LogOut/ I have never commented on an ad (or really anything else) publicly on line before. But opting out of some of these cookies may affect your browsing experience. So glad you found us, Sarah! This seems like a weak message and a completely missed opportunity. A lawsuit was filed, alleging that information provided to policyholders was misleading. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . I think theyve so far avoided goofy mascots and ridiculous premises in their ads. [38], In late 2012, the company won an appeal granting it the ability to not pay employees for work performed on an overtime basis. Gives me ideas for my writing and stays with me, even if I dont remember everything. Automatic irritant. Together. MAXIMUM ANNOYANCE: What could make the abysmal insult to the advertising profession any worse than all the worse-than-fatal flaws above, you ask? 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